Babbling Beauty

How I Manage My Business & Personal Instagram Accounts

Not only have I asked a lot of times but I also see these questions from most of the social media FB groups I’m in.

  1. Do you only have an Instagram account for your blog or you also have a personal one?
  2. How do you manage personal and business Instagram accounts?
  3. I want to separate my personal Instagram account from my business but how do I do that?

I personally have 2 Instagram accounts. One for blog/YouTube related content and the other for personal.

A lot of bloggers think that managing 2 accounts can be overwhelming. We already manage Facebook, Pinterest, Twitter adding another one to the pile can be daunting but it isn’t. There are ways you can easily manage them. I will show you my breakdown below on each account. Now, this is something that I have been doing for years and have worked for me, it might not work for you but nothing wrong with trying. I will talk about each topic and share to you what I do and don’t do.

So read on….


Now this is something that bloggers have been doing for a while. It makes our lives easier when it comes to posting regularly. I was recently introduced to Hootsuite and I love it. It looked a bit confusing at first but once you get the hang of it, it will be a life saver.

I schedule the content that goes up on my Instagram account however, I don’t use it on my personal. Why? Because I don’t care about growing my followers on my personal account. My followers include my family and friends – that’s it. For me, posting regularly and consistently on my personal account is useless. I post whenever I want. This saves me a lot of time and effort.


Themes are important for your business Instagram because it creates this uniform look of your feed. Great theme equals more traffic. There are a lot of great editing apps out there that can help you create that theme that lines with your brand.

Suggested E-Course: 5 Easy Ways To Grow Your Instagram

Now my personal account on the other hand, absolutely has zero theme. I may edit a photo or two but nothing too crazy. I post whatever I like and not worry about it coordinating or fitting my theme. Again, saving me time and effort.



I love using hashtags on my posts. It’s my downfall (jk!). Using hashtags can either make or break your post. I’ve heard a lot of bloggers how got their posts either removed or blocked because of the hashtag ban. Yes, a friggin‘ BAN! Since then, I have been using very relevant hashtags on my posts and only the ones that I know will get my content featured.

Now you’re going to think that I don’t use hashtags on my personal – well you’re both right and wrong.

In some posts I do and on some I don’t. However, I limit my hashtags on my personal account to about 2-3. Again, I’m not growing my personal account – so I don’t care about getting featured.



What I post on my blog vs. my personal account are usually different. You can’t see me post my “Mom state” on my blog account often. You might, but it’s all staged. It still needs to be semi-perfect even if it looks au-naturale! Of course, that’s where the fun of editing happens.

Related Post: How  I Edit My Instagram Photos

I don’t use photo filter (well sometimes!) on my personal account. Also, I mostly post about my daughter and something that I want only my family and close friends can see.



Now this is a different story —> see what I did there? 😉

This is by far the only content that I have the same for both my personal and blog accounts. Why? Because they only happen once.

Once I capture something using my boomerang or rewind feature, it only happens THAT TIME. I then save it to my phone and upload it on my other account.


And that’s pretty much it!

As you guys can read above, I have 2 accounts and yet I get to really focus on one while enjoying posting on both. It can be overwhelming at first but you’ll get the hang of it once you have a system. If you want to have 2 separate accounts – go for it. Don’t let the changes and pressure stop you!



Leave a Reply