When you develop an online platform of any kind, you accept responsibility on varying levels. Suddenly, your actions matter to more than you. That can feel overwhelming, but it should also make you think about what you do, and the way you do it.
The level to which this is relevant depends on your subject matter. But, we’re going to focus on the responsibility of beauty bloggers. This field is big business. What’s more, the majority of audiences here consist of young girls looking for guidance. As such, going about your standard beauty routine may not be the best idea anymore. It’s difficult because you want to remain true to yourself. But, it would be naive to assume you don’t also have to accept your influence. And, because of that, you may need to consider healthier practices. To help you understand what those could be, let’s look at where your new responsibilities lie.
As we’ve already mentioned, your audience is your primary responsibility. These are people who trust and respect your opinion. They’ll likely buy and expose themselves to products you recommend. They’ll also try to imitate your styles. As such, there are a few things worth thinking about.
For one, be sure that you’re championing brands you feel good about. That will mean different things to different people. It may be that you feel uncomfortable talking about clothes produced in sweatshops. In that case, look out for options with ethical production lines. Or, perhaps you can’t abide supporting animal testing. In that instance, focus on natural makeup brands which aren’t guilty of this. Small tweaks like these might not have even crossed your mind in the past. But, they definitely should now.
One person using strong chemical-based makeup may not have huge implications. Now, though, one product you use could be replicated by hundreds. As such, it’s worth thinking about your environmental responsibility. By promoting brands which use excessive packaging or chemicals, you could do more damage than you realize. Again, natural options can help. It’s also worth looking into production. If companies are known for their waste and pollution, perhaps you should think twice before posting about them.
You also have a responsibility to yourself. Putting yourself in the public domain is never easy. That’s especially the case with beauty. You may feel pressure to wear excessive makeup or alter your appearance. In truth, though wearing less makeup isn’t a bad thing for a beauty blogger. In fact, this could give you the edge over the millions of other sites out there. You certainly shouldn’t feel that you need to wear elaborate makeup every time you post. We all know that, sometimes, less is more. And, that applies to your beauty blogging, too. Don’t be afraid, also, to express concerns like these to your audience. It’s likely others feel the same, so honesty from you could help a lot of people. Plus, you can be sure you’re using your responsibility right that way.