Babbling Beauty

The Bare Face Of The Makeup Industry

Let’s be honest, ladies; many of us have an unused drawer of beauty products floating around somewhere. Worse, most of the items within remain full and ignored. Why? Because we bought them with grand ideas in mind, and they failed to live up to our expectations. We’ve all felt the bitter disappointment of a product which claimed miracles and fell flat. Worse, such products are rarely cheap, and many of those forgotten drawers cost us a small fortune with no reward. This is the main reason we don’t throw the stuff away; it costs far too much. But, let’s make no qualms about it; you’ll never use those pricey products.

Which could, of course, lead to the question of why we buy these things in the first place? Sure, claims of ‘miracle wrinkle cures’ and ‘flawless finish’ sound good, but most women know these are unattainable. At least, we should after being let down by enough of them. But, the lies have us over a barrel. For the most part, we’re so desperate to prevent the signs of aging that we buy again and again, just in case. After all, science and medicine are forever progressing. Doesn’t that mean beauty products can too?

Sadly, so far, not so good. The same creams and makeups still make the same claims, and most fail to live up to them. After being let down many times, it’s no wonder we start to doubt what we can actually trust in the beauty world. You may find that you lose all faith in buying products because you’ve bought too many duds. It’s a sad state of affairs indeed.

If you find yourself in this situation, it’s worth taking a look at the different beauty sources, and unravelling the truth and lies behind each. And, to help you do that, we’re going to take a look at the main culprits.

 

The companies

Obviously, we had to start with the beauty companies themselves. These guys claim to have beauty hacks galore on offer. But, it’s thought that only one in four claims made by such companies actually have any truth to them. And, even those rare truths aren’t always what they seem. With this in mind, it can be tempting to turn your back on the beauty world altogether. After all, how can you ever believe those beauty claims again?

The thing to keep in mind is that these companies are trying to sell products. Of course, they’re going to embellish. They want you to buy what they have. So, instead of blaming the companies, you may just need to think how they do. That way, you can ensure you’re making informed purchases, and not falling into the ‘miracle trap’.

The main thing to watch out for is the wild assertions many beauty advertisements make. It would be fair to say that, if these statements were true, the products would be classed as medicines, not makeups. And, that’s not the case for a reason. Many of the claims are merely unfounded scientifically.

You may wonder, then, how companies can get away with making them. This is where the power of advertising comes in. By using the right wording, and making vague claims, beauty companies can make even basic products sound amazing. We’ve all heard the claim ‘dermatologically tested’, haven’t we? This is the worst offender, and one many of us are now aware of. As smart as it sounds, it doesn’t mean anything more than ‘tested on skin’. In fact, it doesn’t even let you know how that test went, just that it happened.

Along the same vein are claims such as ‘scientifically proven’ and ‘clinically tested’. Both of these validate a product without ever telling you anything. Some companies also go as far as to say ‘feel confident all day’, which just isn’t something they can promise.

Once you’ve unravelled matters like these, you’ll be in a better position to buy what those companies sell you. When you look past the clever wording, you can see each product for what they really are. Thus, you’ll be in a much better position to find items which suit your needs. It’s all about looking past the smoke screen.

The reviewers

In an attempt to see the truth behind a product, many of us now head online, to the beauty bloggers and reviewers out there. Never before have we had such extensive access to so much information on products. But, are reviewers falling into the trap of deceiving their audience as well? In some cases, it’s safe to say that they are.

Once, you could be sure that an individual wrote their own blog, and did so without personal gain in mind. Now, though, reviewers are big business for companies. Advertising makes this a viable career and thus throws many blogger’s opinions up in the air. In some cases, they’re paid to review products. While most reviewers only offer honest opinions, they’re sure to be swayed a little by those free products. In some cases, they even publish ‘collaborative posts’, written by someone else, and commissioned by the above companies. So, this is far from a flawless solution.

The good news is, there are still bloggers out there who you can trust. Sure, you may not be able to rely on any old site anymore. But, by doing your research and looking our for reviews you agree with, you can find trustworthy resources. You want to look out for sites like beautyproductwarnings.com, who post both good and bad reviews. This is a sure sign that opinions expressed are honest. A purely positive blog should set alarm bells ringing. No one in their rightful mind adores every beauty product they try. If they claim they do, they may not be truthful. It’s also worth looking out for ‘collaborative post’ markers on every site you visit. In all honesty, there’s no reason a collaborative post can’t be trusted. But, it’s worth bearing in mind that there may be a slight bias within. Proceed with caution, and make sure you work through the smokescreen in the ways mentioned above.

Over time, you’ll come to rely on a few reviewers who have served you well. They may also recommend other review sites, which you can be sure will be reliable. Before long, you’ll have a trusty handful of go-to websites for this cause. Anytime a new product comes out, you can head there to hear some honest opinions.

Your friends

Okay, let’s be fair; your friends aren’t going to lie to you about products they try. If they recommend something, it’s because they really believe in it. But, that still doesn’t mean you should rush out and buy things straight away. The trouble, of course, is that we all have different standards for our products. Plus, we all have different skin tones. A foundation which looks fantastic on your friend may not suit you. That’s just the way the beauty world rumbles. Plus, an anti-wrinkle product they get along with may not work the same on you. It’s crucial you bear these things in mind if you don’t want to waste money.

But, how can you work around the issue? For one, it’s worth finding out your skin tone from sites like www.proprofs.com. You can then compare and contrast with friends to see if their products would suit you. It’s also worth asking what they love most about the product and considering whether that’s something you care about. If not, you’re sure to be disappointed. If you both have the same beauty values, however, it may be worth doing a little more research.

Bear in mind that it’s never worth rushing out on a friend’s beauty recommendation. Instead, note the name of the product, and head to those trustworthy review sites to see what they have to say.

The results

It’s fair to say that the only real truth you’ll find in the beauty world is the results you see for yourself. Sadly, unless you’ve bagged some free samples, you can’t see these until you’ve spent the money. But, you can’t 100% trust a product until you’ve seen how it impacts your skin. Until then, it’s all guesswork. The good news is, taking the above advice will majorly improve your chances of finding good products. It’s also worth buying smaller choices for your first purchase. Even if you think you’re onto a winner, buying a massive pot of any first-time product is a bad idea. If you’ve learnt anything from this post, it should be that there’s no such thing a dead-cert when it comes to makeup. Instead, paddle your toes before diving right in. That way, you won’t have wasted too much money if it doesn’t suit.

Bear in mind, too, that few products do show results after one use. So, don’t shove anything into the neglected drawer until you’ve given it a fair shot. If you still haven’t seen any improvements after a month or two, though, it might be time.

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